AI Usage Policy

Last updated: 5 May 2026

Overview

This AI Usage Policy outlines how we use artificial intelligence (AI) tools within our services. It is intended to provide transparency around our processes and reassure you that your data, privacy, and project integrity are always prioritised.

How We Use AI

We may use AI tools to support aspects of our work, including:

Assisting with website copywriting and SEO content where a client has not engaged a dedicated copywriter
Supporting coding tasks, such as generating or refining CSS and JavaScript

AI is used as a support tool only. All outputs are carefully reviewed, and where appropriate, edited before being implemented in your project.

Human Oversight and Quality Control

All work delivered to clients is human-reviewed and customised. We do not provide fully AI-generated, unedited deliverables.

AI outputs are used to improve efficiency and provide a starting point, but final decisions, refinements, and quality assurance are always carried out manually to ensure accuracy, relevance, and alignment with your brand.

Client Data and Confidentiality

We take your privacy seriously.

We do not upload or input sensitive, confidential, or personally identifiable client information into AI platforms. Any use of AI tools is conducted in a way that protects your data and maintains confidentiality at all times.

Intellectual Property

The use of AI tools in our workflow does not impact your ownership rights.

Upon full payment and in accordance with our contract, you retain full ownership of your website and its content. AI-assisted elements are treated the same as any other tools used in the creation process and do not affect intellectual property rights.

Limitations of AI

While AI can be a useful tool, it is not infallible. Outputs may occasionally contain inaccuracies or require refinement. For this reason, all AI-assisted work is reviewed to ensure it meets our standards before being delivered.

Updates to This Policy

We may update this policy from time to time to reflect changes in technology, tools, or our processes. The latest version will always be available on our website.