Ticket Tailor vs Eventbrite: Which ticketing platform is best for your small business?
Selling tickets online doesn’t have to be confusing, but sometimes it just is. With so many platforms out there, choosing the right one is key to managing your events smoothly (and keeping more of your revenue). If you need more than a Squarespace store or events page workaround to sell tickets, you’ve likely considered an external ticketing platform — but where to start? A lot of people default straight to Eventbrite, but that might not be the best option for your small business. Instead, you might consider Ticket Tailor, which is a lightweight, no-nonsense event platform that makes it easy to sell tickets directly from your own website. Let’s compare Ticket Tailor and Eventbrite (both popular ticketing platforms) to help you decide which is right for your small business.
What are these platforms?
Ticket Tailor
Ticket Tailor is an independent online ticketing platform based in London, United Kingdom. It was founded in 2010 with the mission to make ticketing affordable and straightforward for event creators everywhere.
It’s trusted by thousands of event organisers worldwide, including those hosting community events, workshops, festivals, and classes.
Eventbrite
Eventbrite is a large American event management and ticketing platform founded in 2006 and headquartered in San Francisco, California, USA.
It operates globally and is one of the most widely recognised platforms for creating, promoting, and selling tickets for live events, from small meetups to large concerts.
Pros of each platform
Ticket Tailor – Pros
Lower, transparent fees – A simple flat fee per ticket (or pay-as-you-go), often much cheaper than percentage-based fees.
You keep more control – Organisers own their customer data and don’t risk Eventbrite marketing other events to their audience.
Supports 20+ currencies for ticket sales, including AUD, USD, GBP, EUR, NZD and more.
Custom branding and flexibility – More control over your ticket pages and the ability to embed the checkout directly on your own website.
Free check-in app and real-time analytics included.
Great customer support reported by many users.
Eventbrite – Pros
Huge audience and discoverability – Events can be found through Eventbrite’s global marketplace and discovery features.
All-in-one event tools including promotion, ticketing, and integration with social media and email marketing.
Lets you sell in the currency of your payout country, which is straightforward for local events.
User-friendly interface that’s easy to set up even for first-timers.
Scales from small to large events with robust backend tools.
Cons of each platform
Ticket Tailor – Cons
Fewer built-in promotional tools than a large marketplace like Eventbrite. Reviewers note features are solid but not as extensive for discovery.
Relies on third-party payment processors like Stripe or PayPal for payments.
Some limitations with advanced enterprise features for very large or complex events.
Multi-currency setup may require creating separate event versions for different regions.
High-volume use of free tickets attracts a small fee if selling more than 5,000 tickets per year without charge.
Eventbrite – Cons
Higher fees — percentage + flat fees can add up, especially for higher-priced tickets.
Customer service issues are a common complaint, with limited direct support options.
Fewer supported currencies overall compared with Ticket Tailor (your event's currency must be AUD, CAD, GBP, or USD).
Eventbrite owns customer data, and organisers can’t control marketing to attendees.
Branding is heavy — Eventbrite’s own branding often appears prominently on event pages.
Both platforms are reputable and powerful, but the right choice really depends on your business model and goals. Ticket Tailor is ideal for organisers seeking lower fees and branding control, while Eventbrite offers broad event discovery and all-in-one tools at a higher cost.
If you’re building your event pages on Squarespace, you might even consider embedding Ticket Tailor’s checkout directly on your website for a seamless brand experience.
A closer look at Ticket Tailor
Already played around with Eventbrite but not sold on it? Not wanting to sign up to yet another website just to test it out? Here’s a preview of the Ticket Tailor platform:
So which event platform should you choose for your small business?
Ticket Tailor vs Eventbrite: At a glance
Choose Ticket Tailor if you want:
A clean, on-brand experience embedded directly into your Squarespace site
Lower, predictable fees with no revenue share
Full control over customer data and communications
A platform that supports your existing marketing, rather than competing with it
Perfect for local workshops, community events, classes, and small ticketed experiences.
Choose Eventbrite if you want:
Built-in event discovery through a large public marketplace
An all-in-one platform for promotion and ticketing
Support for larger, highly public events where reach is more important than branding
Great for larger public events where exposure and attendee reach are priorities.
In short:
Ticket Tailor is better suited to small businesses that already have an audience and want their website to do the heavy lifting.
Eventbrite works best when discoverability is your primary goal and platform branding is less of a concern.
This post contains affiliate links. If you sign up to Ticket Tailor using one of these links, you’ll receive 50 free credits, lowering the fees you’ll pay for the first 50 paid tickets sold. You can then purchase further ticket credits for discounted fees per ticket sold, or continue using a pay as you go model for standard fees.
